This weekend I had a great time at my soon to be in laws home. Sunday morning I was the first person awake(as usual) at about 5:30 a.m. I made my way down to the living room and decided to flip on the T.V. to catch anything to help me wake up a bit. As I surfed the channels, I was blown away at the number of “Fitness Infomercials”. It seemed every non major network had some form of health, fitness or beauty infomercial playing! Flat abs this, boost your butt that, burn all you need in 6 minutes a day and of course a few products to “reduce” fat and or cellulite! I knew all of this advertising was abundant, but was shocked at just how much was out there and the message it is sending.
As a fitness professional I was immediately disgusted at all of these items/programs that promise the easy road and the answer to all your fitness, health and beauty problems. I was originally going to blog about this insanity and more or less rant and rave about the lunacy that is the “easy road” to fitness. Instead, I decided to take a different approach. I want to begin The Prime Fitness Effectiveness Study. In this study, I want to reach out to YOU the reader and ask YOU which of these programs or products you want to know the truth about. We will choose 10 products or programs and we will research each for its effectiveness, safety, validity and fun factor. Need examples
P90X, Insanity, AB Lounge, AB Rocker, Brazilian Butt Lift, The Shake Weight, Weight Watchers, etc…the list goes on and on and on. We will test each program/product in our exclusive Prime Fitness Laboratory and report back to you our findings!
I am opening the floor to you now!! Let me know what has your curiosity peaked. Respond by commenting to the blog and we will make our choices by May 1st.